“The Clash” is a Friendly Fire’s spring summer luxury shoe collection where the main concept approached the idea of no-gravity and no-axis movement, but keeping the classy and elegant vibe of the brand.

Being approached for this project was a challenge due to the history of the brand’s market position, and communication consistency required by the client. Even though there were strict guidelines, it was possible to play with typeface, repetition, image orientation and other elements along the catalogue.